Posted on 10-01-2010
1. It needs to work, period!
2. God forbid something does go wrong, it needs to get fixed, fast!
3. A "fair" price!
It needs to work!
There's no question that cost is not important if your processing system is not working. A processing system needs to work fast, be completely seamless, and should not have problems, ever…
Ideally a business would not even know they have a merchant account would it not be for that monthly statement.
An invisible merchant account is a good merchant account!
If something does go wrong, it needs to get fixed, fast!
When a second of downtime can cost thousands of dollars in missed revenue, any problems in a credit card processing system needs to be fixed without delay. While service availability and processing connectivity issues should not be a problem, nothing is 100% guaranteed.
Businesses need to know that someone is always there to fix any unforeseen issues, immediately.
I am getting a "fair" price!
It's not important to get the lowest price on earth, but if someone else costs 25% less, there's a problem. A quality service costs money, but is also competitively priced. Cost should be low enough that a business owner doesn't immediately consider switching when someone comes along with something a little lower. The quality of service should make up for any minor differences in price.
Conclusion - the perfect merchant account - The perfect merchant account is competitively priced and stays that way. Regardless of the processing method, it does not have problems with connectivity or in getting a business the money that they process. There must be someone on the other end of a phone, ready to correct any problem that should happen to arise, and problems should be rare. Does your merchant account work this way?
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